8 Mistakes that every Small Business Makes while Writing Content

8 Mistakes that every Small Business Makes while Writing Content

If you believe in Marketing, you also understand how Good Content is a great way to convince your buyer to buy your product or services.

But why do we Need Content Marketing?

The essential purpose of content writing is to create and share Content to engage, acquire your audience, and retain your existing ones.

In business, we all are solving problems and have a particular niche. So, we all need a good content strategy.

What is a Good Content Strategy?

 The strategy of every great Content is to create awareness, talk about solving customers’ Pain Points, makes us truly believe in a product, and generates leads for the company. 

 And for that, We need a good content writing strategy with a great storyline that engages with the audience and leads to conversion. 

 But in case your company is not making enough buzz around, we think you must be making these eight mistakes while writing Content.

1. You Don't Spend Enough Time in Writing.

 According to a survey, most bloggers take about 2.5 hrs to create one post, while some may take as much as 6 hrs per post. 

 You fail at writing great Content because we don’t assess the amount of time we need to invest while writing Content. Content Writing has the potential to create an audience if invested at the right time and with the proper strategy put in place.  

 According to a survey, most bloggers take about 2.5 hrs to create one post, while some may take as much as 6 hrs per post. Taking that time is difficult, and you often don’t get the desired result.

2. Make sure your Content is SEO Optimised.

Google attracts a lot of traffic to your website if you optimize your Content with proper keyword phrases and SEO guidelines.  

 You can either use long-tail keywords or one keyword. The best part is that it gives the audience a short description of what they can expect after landing on the website.  

 It would be best if you had keywords everywhere. It would be best if you had keywords in titles, headlines, and everywhere keywords are used. These practices make sure that keyword density is between 2 to 4.5. Make sure you repeat them enough and have only one H1 tag. These practices are compelling enough to increase your SEO rating

3. Are your contents too-Boring?

It is crucial to create a unique personality through your blogs. Every day there is new Content. It is easy to get lost in the sea of conventional posts.  

 It would help if you remembered that all your shared information adds value to your audience.  

To ensure your audience stays engaged, you need to interact with them, strike a conversation with them through your comment, and debate if you disagree. 

 It will make readers come back to your platform.  

 Not only this, always give your personal view on anything and everything. Your perspective makes it more valuable and relatable.

4. You Lack Creativity

Presentation matters a lot; the colors you use, the designs you include, and how you format it matters. Since each color has a different psychological impact, choosing the right colors can make people want to share your Content and generate too many leads for your platform.  

For instance, Blue universally is believed to increase trustamong people, which is why hospitals have blue walls. 

Apart from that, your blog’s readability also matters: wrong font sizes, styles, and spacing between your words and paragraphs can make your audience lose interest.  

To overcome this, ensure your blog has many subheadings and images. Make it easy to read for people to understand. 

5. You are Struggling with your Keyword Research

Another essential aspect of getting traffic to your blog is ensuring that your keyword research is thorough.  

 It is a fundamental task that helps increase your SEO rating by identifying famous words and phrases related to the topic; when you know what the people are searching for, you know which Content would resonate with them. Forming your blogs around those keywords helps you rank higher on SERPs. 

 Use the keyword as much as possible, but make sure it should fit naturally: like in the title, headings, or meta description. 

6. Too Focused on Quantity over Quality

While writing Content, the writers tend to think it’s a good idea if they provide their audience with a wide range of topics to choose from, but that is a blunder that a writer makes while writing Content.  

 The writers lose their main focus and divert it to other topics. As a result, the quality of the Content is not that great. To avoid losing the audience, one should identify what they feel comfortable writing, and instead of trying to put your hand in all areas, focus on one. 

7. No Consistency

Another thing bloggers forget is to be consistent; many treat it as a hobby, which is not great if you want a good reach. Some people update daily, which is excellent if you have a team working on it. 

 Others who don’t have team members tend to post things weekly. On the other hand, some sites publish only once a month but are still thriving. The key is consistency; it doesn’t matter how frequently you post, but it depends on whether you have a proper schedule.  

 Stick to proper schedule search engines to get a feel of your publishing schedule and check on your site regularly, ensuring that new Content gets more traffic. 

8. Your link Building Strategy is Wrong.

Link building strategy is a highly recommended tool for site navigation and SEO. By Linking, you help the audience browse other areas of your site or provide complete information.  

 Readers often navigate through one link to another on a webpage if they find the article helpful.  

 To increase your reach, you can try backlinking; it is when outside source links take the users to a page on your site, which helps you drive traffic to your blogs. 

Final Thoughts

We all know all these things are quite a task. 

Contact us if you want to take our end-to-end content writing service. Because we believe a story can change many lives.  

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8 Mistakes that every Small Business Makes while Writing Content

The One Liner

August 12, 2022. 4 minute Read

If you believe in Marketing, you also understand how Good Content is a great way to convince your buyer to buy your product or services.

But why do we Need Content Marketing?

The essential purpose of content writing is to create and share Content to engage, acquire your audience, and retain your existing ones.

In business, we all are solving problems and have a particular niche. So, we all need a good content strategy.

Related: Does Consistency Matter?

What is a Good Content Strategy?

The strategy of every great Content is to create awareness, talk about solving customers’ Pain Points, makes us truly believe in a product, and generates leads for the company. 

 And for that, We need a good content writing strategy with a great storyline that engages with the audience and leads to conversion. 

 But in case your company is not making enough buzz around, we think you must be making these eight mistakes while writing Content.

8 Mistakes that every Small Business Makes while Writing Content

1. You Don't Spend Enough Time in Writing.

 According to a survey, most bloggers take about 2.5 hrs to create one post, while some may take as much as 6 hrs per post. 

 You fail at writing great Content because we don’t assess the amount of time we need to invest while writing Content. Content Writing has the potential to create an audience if invested at the right time and with the proper strategy put in place.  

 According to a survey, most bloggers take about 2.5 hrs to create one post, while some may take as much as 6 hrs per post. Taking that time is difficult, and you often don’t get the desired result.

Related: Learn How to Deal with Problems at work if you Think you have had enough. 

2. Make sure your Content is SEO Optimised.

Google attracts a lot of traffic to your website if you optimize your Content with proper keyword phrases and SEO guidelines.  

 You can either use long-tail keywords or one keyword. The best part is that it gives the audience a short description of what they can expect after landing on the website.  

 It would be best if you had keywords everywhere. It would be best if you had keywords in titles, headlines, and everywhere keywords are used. These practices make sure that keyword density is between 2 to 4.5. Make sure you repeat them enough and have only one H1 tag. These practices are compelling enough to increase your SEO rating.

8 Mistakes that every Small Business Makes while Writing Content
8 Mistakes that every Small Business Makes while Writing Content

3. Are your contents too-Boring?

It is crucial to create a unique personality through your blogs. Every day there is new Content. It is easy to get lost in the sea of conventional posts.  

 It would help if you remembered that all your shared information adds value to your audience.  

To ensure your audience stays engaged, you need to interact with them, strike a conversation with them through your comment, and debate if you disagree.  

 It will make readers come back to your platform.  

 Not only this, always give your personal view on anything and everything. Your perspective makes it more valuable and relatable.

4. You Lack Creativity

Presentation matters a lot; the colors you use, the designs you include, and how you format it matters. Since each color has a different psychological impact, choosing the right colors can make people want to share your Content and generate too many leads for your platform.  

For instance, Blue universally is believed to increase trust among people, which is why hospitals have blue walls. 

Apart from that, your blog’s readability also matters: wrong font sizes, styles, and spacing between your words and paragraphs can make your audience lose interest.  

To overcome this, ensure your blog has many subheadings and images. Make it easy to read for people to understand. 

Related: If You Want To Be a Great Leader, Then This is For You

8 Mistakes that every Small Business Makes while Writing Content
8 Mistakes that every Small Business Makes while Writing Content

5. You are Struggling with your Keyword Research

Another essential aspect of getting traffic to your blog is ensuring that your keyword research is thorough.  

 It is a fundamental task that helps increase your SEO rating by identifying famous words and phrases related to the topic; when you know what the people are searching for, you know which Content would resonate with them. Forming your blogs around those keywords helps you rank higher on SERPs. 

 Use the keyword as much as possible, but make sure it should fit naturally: like in the title, headings, or meta description.

6. Too Focused on Quantity over Quality

While writing Content, the writers tend to think it’s a good idea if they provide their audience with a wide range of topics to choose from, but that is a blunder that a writer makes while writing Content.  

 The writers lose their main focus and divert it to other topics. As a result, the quality of the Content is not that great. To avoid losing the audience, one should identify what they feel comfortable writing, and instead of trying to put your hand in all areas, focus on one.

7. No Consistency

Another thing bloggers forget is to be consistent; many treat it as a hobby, which is not great if you want a good reach. Some people update daily, which is excellent if you have a team working on it. 

 Others who don’t have team members tend to post things weekly. On the other hand, some sites publish only once a month but are still thriving. The key is consistency; it doesn’t matter how frequently you post, but it depends on whether you have a proper schedule.  

 Stick to proper schedule search engines to get a feel of your publishing schedule and check on your site regularly, ensuring that new Content gets more traffic. 

8 Mistakes that every Small Business Makes while Writing Content

8. Your link Building Strategy is Wrong.

Link building strategy is a highly recommended tool for site navigation and SEO. By Linking, you help the audience browse other areas of your site or provide complete information.  

 Readers often navigate through one link to another on a webpage if they find the article helpful.  

 To increase your reach, you can try backlinking; it is when outside source links take the users to a page on your site, which helps you drive traffic to your blogs. 

Related: Do you want to be a Great Leader? Learn Six Things That Can Help You To Maximize Performance at Work

Final Thoughts

We all know all these things are quite a task. 

Contact us if you want to take our end-to-end content writing service. Because we believe a story can change many lives. 

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