People often consider Fair skin superior and connected to privilege, power, and beauty. These ideas were firmly embedded in society and still impact how people view beauty.

The problem of Racism in India, particularly as it relates to Bollywood, is complicated and diverse. The Bollywood film industry is renowned for its colorful and diversified films. However, there have been cases where Racism and colorism have been actively promoted.

 According to Nandita Das, if you see a dark girl in a film, she is either a villain or nice. If we go back to 90’s Bollywood songs, we can hear songs like “gore mukhde pe,” “gore rang pe na” 

To be precise, gora rang and gori ladkiyan are the top preferences of music composers when it comes to writing songs for big-budget films. 

Initially, all articles about her would start with – dark and dusky. Being a talented actress in Bollywood, she even faced stereotypical comments like,” You are dark, but how are you still this confident?” Even she shared the remarks she got from her parents, like ‘Don’t go out in the sun, you will become dark,’ or some directors would say,’ You have got excellent features, but the poor thing, you are dark.’

She even used to get terrible messages. ‘You are not good enough, you can’t get a lover, a husband, a job, you are going to make your parents sad.’ It’s like a doomsday for her, she added.

She has been the face of the Dark is Beautiful campaign for many years, but actor Nandita Das says this was “by default,” as she saw people’s obsession with being fair.