EMILY IN PARIS Season 3 is Back! Know the Cultural differences she had to face and her Marketing Strategy here.

From brilliant marketing campaigns to exceptional fashion statements, Emily in Paris has become an up-and-coming show with everything in it. The show’s plot line, characters, actors, and overall layout have also become very prominent on social media.

To summarise the plot, it is about an accidentally hired Chicago marketing executive Emily Cooper who provides an American perspective at a marketing firm in Paris and how she embarks on a journey of self-discovery, bridging cultural differences and making a life for herself.

We all loved Emily’s marketing hacks. Emily is brilliant as an executive and is always quick on her feet, especially regarding her job; she always has ideas brewing that caters to a wide range of brands and audiences. So we got you covered with all Marketing takeaways.

Let's talk about Marketing

This show has quite a few takeaways when it comes to the business aspect of it. But some brilliant yet straightforward marketing hacks are: You remember, Emily always said, “The customer is always right.” And well, it has always been that. Always involve Customers as a part of the process to make them feel important. A remarkable example would be the Champere Video Challenge.

Another takeaway would be building a commendable social media presence and engaging with the audience, which helps establish a personal relationship with that audience, helps create a network, and helps get through roadblocks that may come the way. She always had a creative perspective on everything, no matter how the situation treated her. But her marketing always helped the company on a large scale.

In the series, you will find Emily focusing a lot on her content strategies. When focusing on the content strategy, they give more clarity about the marketing goals and help map out the campaign’s aim, which can be very well executed effectively by influencer marketing or being the face of the brand.

But most of all, Emily is creative and barely afraid of taking risks or trying new methods or means to achieve a plausible outcome.

FASHION at Workplace

The most eye-catching aspect of the show, and in the most literal sense, has to be the fashion and costumes of the characters on the show, especially Emily. It gives the audience a visual perspective of the changes she goes through over time and how fashion transitions with her life’s ups and downs.

When you are working in close quarters, you get influenced by the fashion statement of people around us. Similarly, Emily and Sylvie embraced each other’s style a lot. In season three, you will see Emily adopting Sylvie Silhouette’s style with high-waisted trousers and Sylvie welcoming brighter colors.

Fitoussi says it’s a blend of admiration and competition and also signals respect. And Emily’s progression into a more French girl style. Similarly, when it comes to her fashion, we see enough transitions in all three seasons. Especially in season one, where her makeup marks her arrival in Paris. And later, how she begins to settle in Paris.

And in season two, she is seen to experiment more with her makeup and how she feels more settled in and confident about her presence. And in the latest season three, she is known to switch to deeper tones to portray the fact that she has a lot more to say and marks her freedom of speech.

Emily experiences changes in life that are similar to her fashion choices, namely the difference in work culture and significant shift in the overall cultural boundaries and communication. We all face cultural differences when traveling to a new country or place, like what we consider good in the United States, unlike France.

The French Way of Life

Coming from an American Workplace background, she initially needs help to adapt to the work-life balance that the French take very seriously. Being a workaholic, she finds it difficult to log off work and strike a balance.

She finds it challenging to adhere to work boundaries, namely, discussing work schedules and related interests all the time without taking a break.

Knowing French and the language, Emily initially needs help to fit in, as People in France mostly speak French. And the pronunciation of words is immaculate. At the same time, Emily battles the language barrier and the ability to connect with her peers. They find her lack of French knowledge arrogant, and her ignorance and inability to speak French are rude. It happens in India as well.

Henceforth over the seasons, she actively tries to learn and converse in the language and communicate to create a positive relationship with others.

She finds it challenging to adhere to work boundaries, namely, discussing work schedules and related interests all the time without taking a break.

Henceforth over the seasons, she actively tries to learn and converse in the language and communicate to create a positive relationship with others.

We just got to know more about French Culture and cuisine

French cuisine plays a significant role in the culture and is dearly cherished; dinners are taken seriously in France and considered an art form.

The personification and portrayal of the rich heritage of art, fashion, and architecture look seamless at the same time. The unique and robust presence of this different culture contributes to the depth and charm of the show.

Final Thought

The show, over time, has received its fair share of criticism and has yet somehow managed to capture people’s attention.

It has become the show that has fulfilled everyone’s Paris dreams.

The show deals with many things, such as moving to a different country, cultural differences, language and communication barriers, and work and lifestyle cultural difficulties.

Though mildly flawed in terms of the portrayal, as it may not be as accurate of a representation, it does so to fit into the nuance of film and television and to add an element of theatre to make it more interesting for the viewers.

The show has also piqued viewers’ interest and helped boost the city’s tourism, as they did the filming in various significant locations.

Overall the show has received positive feedback and the fascination of the younger audience.

Happy Reading!