The One Liner

Munching chocolate? Your crunch is audible! Understand the psychology behind craving chocolate

Did you know that chocolate could be more than just a sweet treat? Have you ever thought of exploring the psychology behind them?

Just think of any chocolate brand now; almost all follow the same gimmick!


In this article, we will learn the secret hacks and psychology that contribute to the immense popularity behind chocolate’s popularity, need, and moreish characteristics. 

What is the psychology behind craving chocolate?

1. It’s Compound composition

Chocolates are the most flavorful treats that are worldwide consumed by people and are composed of certain compounds such as theobromine, phenylethylamine and flavonoids that have enticing facts associated with them.

Theobromine is the primary ingredient used for making chocolates is cocoa beans, which are a natural source of this chemical. Theobromine helps to regulate blood pressure and widen blood vessels, resulting in healthy circulation; hence, it serves to enhance cardiovascular functions. It also helps to reduce the effects of chemicals in the brain, which makes one feel unfocused and promotes diuretic effects.

Phenylethylamine is a compound that leads to the release of dopamine, which is a neurotransmitter that causes euphoric feelings and hence makes you feel good. It is also known as the “chemical of love.”

 Flavonoids are associated with a wide variety of benefits, like efficient heart and cognitive functioning, improved skin health, and a diverse range of antioxidant and anti-inflammatory properties.

2. Chocolate is a Source of Emotional Solace

Chocolate contains various neurochemicals that play a pivotal role in inducing feelings of happiness and pleasure. The presence of phenylethylamine stimulates the release of endorphins, which not only evoke feelings of happiness but also result in relaxation.

3. Has an Emotional attachment

Linked to associative craving

Sometimes people get attached to an item, which might jog their memory and lead them to dive into the pool of nostalgia. 

People get attached to the flavour of chocolate similarly, and associate it with a joyous memory of their past; hence, every time they miss something close to their heart, the taste of the chocolate associated with their cherished memory instils a soothing sensation and causes relaxation.

4. An ideal Yum-Yum treat

Whether planning to go on a date on Valentine’s Day or preparing an Easter brunch, chocolates are the best treat to gift, serve, or cook. It makes one feel delightful and curates special memories of one’s life due to its pleasurable taste. 

Hence, it is appropriate for every type of exultant occasion.

5. An Enormous Marketing Strategy

A successful organization depends on high employee morale; therefore, cultivating a happy work environment may have a considerable impact. 

The addition of office plants is one sometimes overlooked motivator for better confidence. 

The aesthetic value of plants and the care they require can increase overall job satisfaction. Employees are more likely to be upbeat when they work in a warm and attractive environment.

6. Plants You Breathe Easier and Feel Better with Workplace Plants

That contributes to its success.

A child, adult or a senior citizen, anyone and everyone has the freedom to become the consumers of chocolates. 

Every chocolate production company tries to adopt strong marketing strategies like buy one, get one free schemes, free stickers, coupons, and the provision of discounts and special festival packs to wisely attract and target consumers of every age group category. 

For instance, the recent #ThankYouFirstCoach campaign of Cadbury dairy milk aims to evoke the emotions of expressing gratitude to one’s first respected coach; hence, it uses the hankering of sweetness in association with one’s deep emotion, which reflects a strong marketing strategy as it easily connects to every cricket fan in India.

Final Thoughts

Do you have a chocolate story? If so, comment below for a chance to share your story with the world. 

Chocolates truly possess magical, moreish characteristics. Their compound composition brings happiness and emotional comfort and is a delicious treat.

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