Anam Banu Chhipa
Hey there, amazing readers!
International Women’s Day isn’t just a single day—it’s a whole week (or more!) dedicated to celebrating the incredible achievements of women, raising awareness, and driving change. And what better way to honour this spirit than by spotlighting brands that are truly making a difference in women’s lives?
Forget just buying products; let’s talk about supporting companies that are walking the walk when it comes to women’s empowerment.
We’re diving into the top 10 brands that aren’t just selling stuff but are actively tackling issues that matter most to women. These brands are movements, striving to make life easier, safer, and healthier for women worldwide.
For centuries, women have faced systemic disadvantages in social and economic spheres. From fighting for basic human rights to overcoming discrimination in various aspects of life, the struggle for gender equality is ongoing. That’s why supporting brands that champion women’s causes is more critical than ever.
These brands go beyond profits, actively working towards meaningful change in areas like:
By choosing to support these brands, we contribute to a more equitable future for all women.
Here are ten brands that have made it their mission to empower women through their products, initiatives, and advocacy:
Problem Solved: Traditional period products can be uncomfortable, expensive, and environmentally harmful.
The Cause: Sustainability and period equity.
Thinx offers innovative reusable period underwear as a sustainable alternative to pads and tampons. They’ve also donated thousands of reusable products to those in need and support menstrual health education programs.
Problem Solved: Traditional dating dynamics can be unsafe and disempowering for women.
The Cause: Women’s empowerment in dating.
Bumble puts women in charge by allowing them to make the first move, creating a safer and more empowering online dating experience.
Problem Solved: Women need reliable protection during menstruation, pregnancy, and postpartum.
The Cause: Body positivity and sustainability.
Modibodi offers period-proof underwear designed for maximum comfort and security, helping women feel confident every day. Through their “Give A Pair” program, they donate products to underprivileged communities.
Problem Solved: Women face unique financial challenges like the gender pay gap and longer lifespans.
The Cause: Women’s financial independence.
Ellevest is an investment platform designed specifically for women, offering accessible, woman-centric investment strategies and educational resources.
Problem Solved: Access to sanitary products is limited in many communities, and disposable products harm the environment.
The Cause: Menstrual health and sustainability.
Saalt offers high-quality menstrual cups as a cost-effective, long-term, and eco-friendly alternative to disposable products. They’ve donated over 100,000 cups to underserved populations worldwide.
Problem Solved: Finding a well-fitting bra can be a frustrating experience, especially for women with non-standard sizing.
The Cause: Body positivity and comfort.
ThirdLove offers inclusive sizing, including half-cup sizes, to provide a perfect fit for every woman. Their “Give a Bra” program donates bras to women in need.
Problem Solved: The beauty industry often lacks diversity and accessibility.
The Cause: Beauty accessibility and inclusivity.
SHEGlam offers high-quality, cruelty-free makeup at budget-friendly prices, catering to diverse complexions.
Problem Solved: Women’s sexual health is often overlooked and surrounded by stigma.
The Cause: Sexual wellness and sustainability.
Dame creates safe, sustainable, and thoughtfully designed intimacy products, helping women take control of their pleasure and wellness.
Problem Solved: Balancing career growth and motherhood is challenging.
The Cause: Women’s workplace empowerment.
HeyMama provides a supportive community where working mothers can connect, seek mentorship, and find professional opportunities.
Problem Solved: Period stigma can interfere with education and daily life.
The Cause: Period dignity and sustainability.
WUKA creates period-proof underwear that allows women to move freely without worry. They also work with schools and NGOs to provide reusable menstrual products to young girls.
Beyond these ten, numerous brands are launching initiatives to support women. Here are a few examples:
Supporting women’s empowerment isn’t just a feel-good activity—it’s an investment in a more equitable and prosperous future. Here’s how you can make a difference through your choices:
These brands are more than just businesses; they’re driving meaningful change and shaping a better future for women. By supporting them, we can all contribute to a world where women feel safe, valued, and empowered to reach their full potential.
So, this Women’s Day (and every day!)
Let’s make conscious choices that empower women and celebrate their incredible contributions to our world. Every purchase, recommendation, and conversation helps drive the change needed to create a better future for all women.
If you’re not sure where to start, these brands are a great place to begin your journey: