The Hype Of Lububu Toys In India: A Trend To Follow Or Just A Marketing Gimmick!
Bipanchy Goswami
July 23, 2025. 4 minute Read
If you’ve seen funny gremlins on social media, that’s because you’ve encountered Labubu, or Lububus as Indian fans know them. To some it looks pleasing (FYI: Almost all celebrities are marketing them everywhere) and to some it looks like a creepy doll with evil eyes.
But fact is: these playful designer toys are storming Indian culture among millennials and Gen Z.
Why all the commotion?
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In this article let’s talk about the hype of Lububu toys in India and find out why everyone from college students to full-time collectors is obsessed with these tiny troublemakers.
All this on The One Liner.
The Anatomy of a Viral Sensation!
What Makes Lububu So Addictive?
In a world drowning in content, very few things go truly viral. Lububu toys? Oh, they didn’t just go viral—they exploded.
Surprise, Suspense, and the Blind Box Boom!
Lububu toys follow the “blind box” model, which means buyers don’t know which version of the toy they’ll get until they open the box. It’s like a mini lottery each time, and let’s be real—FOMO sells. This unpredictability taps deep into our dopamine circuits. One click becomes ten, and boom—you’re addicted.
Collectible Culture Meets Social Media Influence!
Instagram Reels and YouTube unboxing videos have supercharged the trend. One viral video of someone unboxing a rare golden Labubu can instantly trigger thousands of others to try their luck. Influencers now feature Lububu on their shelves as background flex—it’s no longer just a toy; it’s a lifestyle symbol.
From Niche to Mainstream Media : Lububu Toys Have Aced The Celebrity Endorsement Game
From K-pop idols to Bollywood celebrities, Labubu toys have become camera darlings. Indian influencers have even posed with them, blending fashion and fandom in their feeds. The more glamorized the toy, the stronger the hype.
Lububu Toys Have Growing Resale Market!
Rare Lububu figures fetch upwards of ₹20,000 on resale platforms like OLX, Facebook Marketplace, and even niche Telegram groups. Collectors are trading these toys like Pokémon cards, making it a full-fledged economy of desire.
Did you know? The Indian toy resale market grew by over 38% in 2024, largely driven by blind-box collectibles like Lububu.
Lububu Toys Nailed The Power of Digital Marketing.
Official brand collaborations, flash drops, and app-based lotteries keep fans on their toes. Some versions are only available during exclusive 24-hour windows, creating an urgency that fuels instant purchasing.
Labubu Toys Is An Example Of The Rise of the "Kidult" Collector!
But Why Adults Are More Obsessed Than Kids?
If you think toys are just for kids, you’ve clearly never met an adult collector in 2025.
The Mischievous Gremlin for the Inner Child!
Labubu’s mischievous grin taps into something deeply nostalgic. It feels like your childhood mischief reincarnated into a palm-sized character. This emotional pull makes it irresistible, especially for urban young adults feeling the crunch of adulting.
Welcome to the World of Designer Toys!
Lububu isn’t mass-produced junk. It’s a designer toy—carefully crafted with attention to detail, backstory, and limited runs. It’s art. And just like any good art, it appreciates over time.
The Battle Against Fake “Lafufus”
With hype comes counterfeit. Social media is flooded with fake “Lafufu” toys, mimicking the real deal at dirt-cheap prices. Brands have had to double down on authentication tools like QR codes and holographic tags.
Pro Tip: Always check the authenticity label on the box before buying a Lububu online.
How To Identify a Real Lububu Toy?
of comfort, a dopamine hit, a tiny escape from the messiness of life. Post-COVID, collecting has become a legit coping mechanism. It gives people structure, a sense of joy, and something to look forward to. And Labubu? It’s at the heart of that movement.
But with popularity comes counterfeits. Enter LaFufu—the not-so-cute imposter that tries too hard to be Labubu.
Here’s how you can tell the real from the rip-off:
1. Count Those Teeth
This one’s weirdly specific, but it’s the easiest giveaway.A real Labubu toy has exactly nine teeth—not eight, not ten, just nine.
If your figure’s flashing anything more or less than that, chances are it’s a LaFufu, not a Labubu.
2. Labubu Is More Than a Toy!
People are designing their spaces around Labubu aesthetics. Desk setups, shelf displays, custom cabinets—it’s art-meets-therapy. It’s personal. It’s a vibe.
That’s why it stings when you accidentally bring home a LaFufu.So the next time you’re tempted by a deal too good to be true, remember:
- Count the teeth
- Check the price, and
- Trust the eyes.
Because a real Labubu isn’t just a toy, it’s an experience.
like Urvashi Rautela seen in public spots showing off
their own Lububu toys.
3. Price Tells a Story
Labubu toys usually sell between $20 to $30. That’s the sweet spot.
If someone’s offering you one for less than $10, sorry to break it to you, but that’s most likely a LaFufu.
Good art costs. Cheap fakes just cost you your pride later.
designer toy made to attract Chinese tourists in Thailand.
What This Means for the Indian Toy Industry?
1. Demand for Premium Toys Is Soaring
Indian consumers are now willing to pay for quality, authenticity, and limited-edition value. This could push local toy makers to up their design game and launch homegrown collectible lines.
2. Rise of Indie Toy Designers
Inspired by Lububu’s success, Indian designers are entering the arena with their own characters. From comic-cons to Etsy shops, it’s sparking a grassroots designer toy revolution.
3. Online Retail Boom
From Amazon to niche platforms like MochiMochi and TheCollectibleHub.in, Lububu has given digital toy retail a serious boost.
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Final Thought
In a nutshell!
Lububu toys aren’t just another toy trend. They’re a case study in modern marketing, community building, and identity expression. From blind boxes and resale culture to influencer glam and psychological comfort—Lububu taps into every emotional and aesthetic nerve we’ve got.
So whether you’re a hardcore collector or just Lububu-curious, one thing’s clear: this is not a passing phase. It’s a movement. And it’s only just getting started in India.
Frequently Asked Questions (FAQs)
- What is a Lububu toy exactly? Lububu is a designer toy, often resembling a mischievous gremlin-like creature, created by artist Kasing Lung. It comes in blind boxes, often as part of collectible series.
- Where can I buy authentic Lububu toys in India? You can find them on trusted platforms like TheCollectibleHub.in, MochiMochi, and select toy expos. Always check for authenticity labels.
- Why are Lububu toys so expensive? Due to limited runs, surprise packaging, and high demand, certain rare versions fetch steep resale prices—sometimes over ₹20,000.
- Are there fake Lububu toys in the market? Yes. Many counterfeit versions called “Lafufus” circulate online. Ensure QR code and serial verification before purchasing.
- What makes Lububu toys so popular among adults? Nostalgia, emotional resonance, aesthetic design, and the dopamine rush of collecting make them a favorite among “kidult” audiences.
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