The ONE LINER

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[{"selector":"#anim-b59a4dd3-0b21-4dbc-8e57-91b61a49cc48 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bac53019-9257-4e58-af76-84af12638acb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b36717ac-d49f-4b84-978d-41056937cd42","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1783acec-3461-49b0-bd87-7713e06dc8d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e156cbad-08da-42bf-8401-992f0f890fac","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Launched in 2012, Nykaa is by the feminine entrepreneur Falguni Nayar, previously an investment banker in India. The One Liner

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[{"selector":"#anim-568fe974-b2a8-44a1-990f-aebf6a15353d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8b3880b9-f6b5-4d1d-ae78-1c4e3a97f639","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f5aac25-d72b-4de2-80f9-c15fbc4e114e","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dabd5ec7-114e-4af5-9f8f-bac50c18bc37","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61e86816-f611-4c56-9eab-dd1de64e1694","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Just like Nykaa is a trusted name for many makeup lovers; it markets not only a prowess in makeup but also covers skincare, haircare, wellness, and personal care products. The One Liner

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[{"selector":"#anim-92aa8b84-55ac-4f4a-a6c0-2765118773c4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0234ae46-9486-4ea1-a1f5-2cc5f50124a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b53e94f-7475-4961-aa81-4fa0be791c9e","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91510530-e69d-4e93-a9f2-b2f84d41245f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c20b5ca2-93a5-4d6c-80a5-7eb57b80895c","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nykaa has multiple products in their make-up, skincare, and fragrances category, which are known to be both good quality and within an affordable range. The One Liner

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[{"selector":"#anim-43a25a53-985f-4aec-99e6-9b6dbc40f1d1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(18.803571334480218%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7a315bc0-d7ba-4393-9929-ca3503065c1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e960bab0-bc88-4e4e-a715-3d7c11bd7892","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-934efa5b-b5f5-4a3f-aedc-de5508731393","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db8d5da6-10cc-4154-945f-7cafdeb09c50","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] However, Nykaa is different in the way that it is not only a beauty blog and YouTube channel where you can find tips, tutorials, and reviews. The One Liner

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[{"selector":"#anim-89a4216d-d1ab-4f06-b250-44f396453dc7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b61582e8-489b-4142-83e0-bbc6ff547322","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6a7d256-cddd-4a8b-bab0-aff56efc9100","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-923023db-f366-4027-850a-3fb92534a42e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a40b66a4-1f6f-4515-bac3-1c03abc543bf","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nykaa throws itself into the retail world in the physical space with more of a refined shopping aura. The One Liner

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[{"selector":"#anim-311d4d75-474f-4b77-9515-522d890d042e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-14.464285641907864%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0857b854-53d1-49eb-88da-592029c20fc4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9aa91122-bc8f-41b7-ad26-981d76405601","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4a0630a-6a57-4521-8ac3-f4197e704f78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cf0b3a0-51ab-45bf-be07-984eaa4d3e23","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nykaa made shopping for beauty products easy and accessible on a handy mobile app equipped with innovative technology like virtual try-ons for makeup. The One Liner

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[{"selector":"#anim-2bb788aa-5adc-4b3f-8d50-218ea39425bd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-15.524999922314443%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b21eb23a-a5e6-474e-a188-c81fd2382329","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b240e6cb-d823-464d-be2e-0056bc559108","keyframes":{"transform":["translate3d(114.46540%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe664b6e-c922-42c4-abf6-8dff4912c33c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbcb2cd5-c3b9-43a6-8e53-4f832c7f5d4a","keyframes":{"transform":["translate3d(-231.19267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nykaa also works in social initiatives like Pro, which offers jobs and trains beauty professionals. The One Liner

[{"selector":"#anim-9a2a632f-7bc8-4b7c-aa3e-25d0eb8a44f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.821428610247423%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The One Liner TO STAY UPDATED Subscribe Now Learn more

The ONE LINER

7 Things You Never Knew About Nykaa Before.

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Started by a Woman Entrepreneur

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It's Not Just Makeup

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Nykaa is a Exclusive Brands

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Beauty and Beyond

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Has a Good Offline Presence

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Beauty on the Go

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Socially Conscious