Gold is an integral part of Indian culture, and it stands for prosperity, wealth, and virtues.
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Indians perceive gold as a store of value, providing a hedge against inflation as well as other economic uncertainties.
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In fact, brandishing a gold ring or ornament in public manifests that you are wealthy and prosperous.
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You can use gold in ceremonies and religious rituals. It improves the sentimental value and importance of such occasions.
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With high Emotional Quotient, gold is often transferred in terms of generations and is borne by its emotional and family history.
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