Launched in 2012, Nykaa is by the feminine entrepreneur Falguni Nayar, previously an investment banker in India.
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Just like Nykaa is a trusted name for many makeup lovers; it markets not only a prowess in makeup but also covers skincare, haircare, wellness, and personal care products.
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Nykaa has multiple products in their make-up, skincare, and fragrances category, which are known to be both good quality and within an affordable range.
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However, Nykaa is different in the way that it is not only a beauty blog and YouTube channel where you can find tips, tutorials, and reviews.
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Nykaa throws itself into the retail world in the physical space with more of a refined shopping aura.
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Nykaa made shopping for beauty products easy and accessible on a handy mobile app equipped with innovative technology like virtual try-ons for makeup.
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Nykaa also works in social initiatives like Pro, which offers jobs and trains beauty professionals.
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